 | A microsite can be a stand-alone entity or a sweeping ad campaign where
advertisers can convey or collect detailed information about consumers
who've expressed an interest in their product or service.
Generally,
microsites fall into one of three categories: editorial-based,
advertorial, or a hybrid mix of editorial and advertorial and run a
minimum of four weeks. With editorial microsites, advertisers sponsor
content written by freelance writers; with advertorial sites, content
is written by the advertisers themselves. Hybrid is just as it sounds:
a mix of Globe editorial and advertiser-supplied content.
Regardless
of the format you opt for, our Zap team can accept content directly
from your creative team or work with you to turn your raw information
into slick, elegantly presented material.
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